The highest standard in dog nutrition
LOONAWELL delivers organic and human-grade premium quality dog food. From farm to table, made in Switzerland and shipped worldwide, providing global exceptional nutritional value for healthy dog living.
Straight from the farm into our products. The same organic premium ingredients you would choose for yourself.
With premium, hand-picked organic ingredients to ensure the highest quality of protein, vitamins, amino acids, and minerals your dog needs. Developed with a culinary chef for a gourmet experience.
Every ingredient we choose has a positive impact on dogs' health. No artificial flavors, colorants, or other cheap and unnecessary ingredients that can harm your dog.
All made in Zurich under our roof and with the highest quality standards. No compromise.
Trusted and certified excellence
LOONAWELL products carry certifications that validate premium quality, ensuring top-tier nutrition and ethical sourcing. They reinforce our rigorous commitment to excellence and trustworthiness in every bite.
Certified Organic
Organic ingredients are often associated with fewer potential allergens and reduced risk of adverse reactions, making them a healthier choice for pets.
Read about our Organic Certification
Swiss Vitamin Institute
LOONAWELL is the only pet food brand in the world to have received this prestigious label, guaranteeing independently tested vitamins and rigorous quality standards.
Read about the Swiss Vitamin Institute Label
Swiss-Made & Made in Zurich
We are proud to source our ingredients locally and adhere to rigorous Swiss standards in production.
Read more about the Made in Zurich Initiative
Human-Grade Quality
We use only the highest quality ingredients, ensuring pet food that's as good as what we eat ourselves... or better!
Read more about Human-Grade Quality
Vet-Approved
Scientific excellence at the service of dog nutrition. We understand dogs' unique dietary needs and transform them into healthy, delicious meals and treats.
Read what vets say about LOONAWELLExceptional quality ingredients
We handpick organic ingredients so your dog eats nutritionally rich and fresh food. Over 50% of our ingredients are of organic Swiss origin, and the rest are carefully sourced from certified organic suppliers worldwide.
Learn more about LoonawellTransparent labels
We deliver comprehensive, transparent labels, empowering customers to make informed choices. LOONAWELL is setting a new standard in pet food transparency and integrity. Nothing is omitted, on the contrary, we stand strong by the nutritional content of every product.
Shop all productsSwiss craftsmanship and end-to-end traceability
We reject the industry norm of scattered manufacturing. At LOONAWELL, everything happens under one roof in Zurich where each step is carefully monitored to ensure maximum quality, traceability, and product integrity.
Learn more about Loonawell
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Stay informed and enrich your dog parenting journey.
Unleash your dog's vitality with organic, human-grade nutrition
Experience the unmatched collaboration of Biomedical Science Specialists, Veterinary Nutritionists, and Culinary Chefs, transforming dog nutrition like never before.
Learn more about Loonawell
Sourcing higher standards
LOONAWELL prioritizes direct sourcing of organic ingredients and values close relationships with farmers and other partners, ensuring maximum quality and trustworthiness in every bite for your pup's health and happiness.
Swiss Organic Herbs
Citrus Culinary Synergy
Swiss Organic Beef
Free-range Organic Turkey
Organic Deer from Gruyère
