Super Foodies Organic Baked Dog Treats

LOONAWELL's Superfoodies were created by starting with ingredients chosen for their natural antioxidant richness, rather than for cost, colour, or trends.

The recipe brings together organic bananas and blueberries, known for their naturally occurring antioxidants, alongside coconut flour and buckwheat flour for gentle energy and digestibility. Coconut oil adds balance and palatability without heaviness. Each ingredient is selected not because it sounds impressive, but because it contributes something meaningful.

Superfoodies are treats with intention, indulgent, yes, but built around nutritional density rather than empty calories.

At LOONAWELL, “superfood” is not a trend label. It’s a selection principle.

Ingredients such as blueberries are naturally rich in antioxidants, which help protect cells from oxidative stress. This matters because oxidative stress is part of everyday life, and nutrition plays a role in supporting the body’s natural defence systems. Bananas contribute micronutrients and natural sweetness, while coconut and buckwheat add nutritional diversity without relying on refined ingredients.

In this context, superfoods are relevant because they are nutritionally dense by nature. When included thoughtfully, they help support overall vitality and resilience as part of a balanced diet, not through concentration or claims, but through quality and consistency.

Superfoodies offer that richness in a gentle, enjoyable format.

When ingredients are truly fresh and of high quality, flavour develops naturally.

The combination of fruit, coconut, and gentle baking creates warm, rounded aromas that dogs instinctively enjoy. There is no need to add artificial flavours or enhancers, the appeal comes from the ingredients themselves and the way they are handled.

Superfoodies are indulgent by nature, not by engineering.

Once artificial preservatives are removed, freshness has to be protected through design.

LOONAWELL's Superfoodies organic treats are naturally sensitive to oxygen exposure over time, particularly because of their fruit and oil content. Opening and closing a large bag repeatedly can dull aroma and affect quality. Individually resealable sachets help preserve freshness from the first treat to the last. Combined with naturally occurring antioxidants such as tocopherols, they protect against oxidation and the development of rancidity.

Smaller sachets also encourage more mindful dosing, an important consideration when treats are rich and given regularly. The packaging is part of the formulation.

In principle, yes. LOONAWELL's Superfoodies are made with gentle, digestible ingredients and are suitable for dogs of all breeds and life stages.

As with any baked treat, texture matters, especially for senior dogs. Older dogs with sensitive teeth or gums may prefer softer formats, such as pâtés or fresh food. The recipe remains suitable, but comfort and enjoyment should always guide the choice.

A good treat is one your dog enjoys easily.